BRANSCH artist Thomas Mangold worked with Ogilvy Hungary on a recent Hotwheels campaign set in a world in which the toy cars are in the hands of some not-so-nice boys and girls.
There are casualties left and right: Limpy must rest at home because he is nursing a broken leg, Grumpy had a close encounter with a speeding car, and almost lost his hat, and Baldy loses his fur as a passing car caused an extraordinary gust of wind!
Thomas created the fore- and backgrounds in CGI with a little bit of post-production in Photoshop.
For BRANSCH artist Steffen Jagenburg, it is always a magical moment when sound and motion add to the feel of his imagery. It is like giving life your own expressions.
It is a beautiful, welcome challenge to cover content in two different visual ways: still and motion. Steffen's numerous clients look for that - someone to use the same language in film and photography, combined with Steffen's great aesthetic sensibility and attitude.
BRANSCH artist Sven Schrader introduces his new showreel. It containes footage of several movie projects that he produced over the last two years. It shows his diverse work for advertising, music videos and private short films. As multifaceted with his motion as he is with his still photography, Sven's aesthetic informs both.