Basically the idea came from the fact that most of the people pay no attention to what’s really little. When you take a close look at those things, you’ll discover that there are tons of details that deserve to be showed. But not just in the “macro photography style” way.
Plus, technology is now all about “Nano”, always smaller, faster. That means if the miniaturization goes on this way for a few more years, bugs will be able to party, dance and wear headphones like us.
I thougt it will be funny to illustrate that with a beetle.
A real one, dead, that I have shoot in different positions to have each members of the body well orientated. I also shoot real headphones and mp3 player.
Then during the postproduction, I gave it this human behavior by re-arranging its body in a dancing position and making it wear the headphones and the mp3 player.
As a final point I add the moving wire is the detail which give life to the picture.
For BRANSCH artist Steffen Jagenburg, it is always a magical moment when sound and motion add to the feel of his imagery. It is like giving life your own expressions.
It is a beautiful, welcome challenge to cover content in two different visual ways: still and motion. Steffen's numerous clients look for that - someone to use the same language in film and photography, combined with Steffen's great aesthetic sensibility and attitude.
BRANSCH artist Sven Schrader introduces his new showreel. It containes footage of several movie projects that he produced over the last two years. It shows his diverse work for advertising, music videos and private short films. As multifaceted with his motion as he is with his still photography, Sven's aesthetic informs both.