How great are Volvo cars? That is the question that Gulliver Theis answered in this recent campaign which he shot for Volvo Switzerland with Spillmann Felser Leo Burnett Zurich.
In the three ads, the viewer is introduced to several conceits. The first, depicting the universal childhood tale of Little Red Riding Hood, focuses on the inherent safety of a Volvo. Instead of using a model / created wolf, this wolf was actually cast for, enabling a variety of poses and expressions. The sccond, based in the desert, reflects the fuel economy of the line. The last is a homage to prize-winning design, certainly appropriate enough for the recently completed Fashion Week in New York.
Everything was shot within the span of two weeks in Cape Town, South Africa, a frequent winter destination for European photographers due to its weather, charm, and reasonable costs of production.
Client: Volvo Switzerland
Agency: Spillmann Felser Leo Burnett Zurich
AB: Lilo Killer
AD: Simon Staub
Managing Director: Rolf Zimmermann
Group Manager Consultants: Marlo Chng
Production: Dirk Molsens Productions Cape Town
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